It's not the first time Apple has offered sports via the TV app, but it marks the most robust effort to bring third-party content to a prominent place inside the app alongside Apple's original content on the TV+ service. Niche as it may be, the MLS service seems like an extension of that still-nascent concept. There was just enough there for users to get what Apple was envisioning, though. Why would TV networks and production companies cede money and control of their content, as well as lucrative regional agreements, so Apple could wrestle its way onto their turf? Other industries had already lost too big a piece of the pie to companies like Apple, Google, or Amazon, after all. That was largely a failure, as entrenched interests would not cede enough ground for Apple to achieve its goals-understandably. The initial version of the Apple TV 4K (and the TV app, which would later appear on other devices) was the result of years on Apple's part of wrangling with the legal and market complexities of TV to try to find something that was a bit less maddening than what cable TV was doing at the time. In the first of a two-part interview, Landon Donovan joins Kate Abdo, Clint Dempsey, Charlie Davies. In the years before his health decline and death, former Apple CEO Steve Jobs had privately and publicly focused on the TV business as one that needed a radical reinvention for the digital era. Download and follow Kickin’ It on Apple Podcasts, Spotify or wherever you get your podcasts. While the NFL's content is tangled in an absurdly complicated web of legal arrangements and business interests, this MLS service imagines what life would be like if watching sports over IP were straightforward. Apple seems to have struck this deal with MLS partly to illustrate its vision for what sports streaming can and perhaps should be.
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